January 31, 2026 – China's smart projector market in 2025 showed a year-over-year adjustment in sales volume to 5.2 million units, according to RUNTO. This reflects evolving consumer preferences and increased competition. Here's a balanced look at the data and opportunities ahead.

2025 Projector Market Update: Key Data from RUNTO Report

RUNTO's 2025 China smart projector report shows full-channel sales at 5.2 million units, with revenue at 8.36 billion CNY. This follows a period of rapid growth earlier in the decade and reflects ongoing market adjustments.

Sales Trends Since 2020

• 2020: ~4 million units (pandemic home entertainment boom).
• 2021–2022: Peak at ~6 million units.
• 2023: First adjustment to ~5.5–5.8 million units.
• 2024: Slight rebound with promotions.
• 2025: 5.2 million units (low-end models adjusted).

Forecast: 2026 sales to 5.09 million, with continued focus on premium segments.

Current Market Challenges

• Large-screen TVs: Increased affordability and plug-and-play convenience in family settings.
• User habits: Preference for short-form content on mobile devices reduces demand for long-session projection.
• Non-essential category: Economic caution and saturation in entry-level price points.

Opportunities & How the Industry Can Adapt

The projector category remains strong in high-brightness, portable, and smart-integrated models. Many brands are already shifting toward these areas:

• Enhance portability: Battery-powered, wireless models for easy setup.
• Boost brightness: High-lumen laser/LED for use in brighter environments.
• Smart integration: Built-in short video apps, AI auto-calibration, and ecosystem partnerships.
• Price tiering: Premium 4K/anti-light screens for growth; value-driven mid-range options.

These adaptations position the industry well for continued relevance in entertainment and professional use cases.

Meeting Evolving User Needs

Target audiences include young users seeking portable outdoor/bedroom solutions, families wanting high-brightness home theater experiences, and professionals using 4K for meetings/presentations. Focus on "anywhere big screen" convenience aligns with modern viewing habits.

Shop High-Quality Displays & Projectors at Gzmato