Apple has officially announced its highly anticipated annual product launch, scheduled for Tuesday, September 9, 2025. The event, themed "Awe Dropping," promises a lineup of new products that are expected to leave a lasting impression. For tech enthusiasts and Apple fans around the world, this is an event not to be missed.

What to Expect at the Event

While Apple is notoriously secretive, a combination of credible leaks and industry reports provides a clear picture of what's on the horizon.

  • iPhone 17 Series: The new iPhone lineup is set to be the main attraction. The phones are rumored to feature a new A19 Bionic chip with significant AI performance boosts, along with a major design overhaul that could see a "holeless" display or a much smaller Dynamic Island. The highly-anticipated iPhone 17 Air model is also expected to make an appearance.
  • Apple Watch Series 11: The new generation of the Apple Watch is anticipated to bring substantial improvements in health-tracking features and processing power, as well as a refined design.
  • AirPods Pro 3: The long-awaited third-generation of AirPods Pro is also rumored to be unveiled, potentially bringing enhanced noise cancellation and new health-related functions.

How to Watch the Live Stream

The event will be live-streamed for a global audience. Here's how you can tune in:

  • Date: Tuesday, September 9, 2025
  • Time: 10:00 AM PDT (1:00 PM EDT / 5:00 PM UTC)
  • Platforms: The event will be available on Apple's official platforms:
    • Apple's Official Website: You can watch the live stream directly on Apple's homepage.
    • Apple TV App: The event will be broadcast on the Apple TV app, available on all Apple devices.
    • YouTube: Apple's official YouTube channel will also carry a live feed of the event.