Apple's highly anticipated September 9 event is just around the corner, and while the iPhone 17 is the clear star of the show, new reports from trusted sources like 9to5Mac and MacRumors suggest this year's keynote could be one of the most product-packed in recent memory. Rumors indicate that Apple plans to launch over eight new products and updates across its key product families.

Here's a breakdown of the eight-plus products we might see on Tuesday.


The Main Attractions

These are the products almost guaranteed to be unveiled, representing the core of Apple's annual fall lineup.

  • The iPhone 17 Family (4 Models) The next generation of the iPhone is the undisputed main event. This year, we expect to see four new models: the iPhone 17, a new ultra-thin iPhone 17 Air to replace the Plus model, the iPhone 17 Pro, and the iPhone 17 Pro Max. All four are rumored to feature a new chip, with the Pro models gaining significant camera and design upgrades.
  • The Apple Watch Family (2 Models) Apple's wearables are set for a major refresh. We expect the Apple Watch Series 11 to receive an annual performance update, while the Apple Watch Ultra 3 could see its first major redesign since its debut, along with new sensors and enhanced ruggedness.
  • AirPods Pro 3 (1 Model) One of the most anticipated updates in years, the third-generation AirPods Pro is rumored to introduce new health-tracking capabilities and an improved audio chip, potentially offering even better noise cancellation and sound quality.

The Potential Surprises

These are the "plus" products that could push the total count to over eight, adding excitement and depth to the event.

  • AirTag 2 (1 Model) Launched in 2021, the original AirTag is long overdue for an update. The second-generation model is rumored to feature new tracking capabilities and an improved battery, making it a likely addition to the product list.
  • New Apple TV 4K (1 Model) The Apple TV has also been on a longer update cycle. A new model with a more powerful chip for gaming and enhanced smart home features could be a surprise announcement.

With a lineup this extensive, this year's event is shaping up to be a true showcase of Apple’s ecosystem, covering everything from core devices to accessories. Whether all eight products are revealed or not, it's clear this is not a keynote to be missed.