In 2024, laptops continue to evolve, offering impressive performance, sleek designs, and tailored features for a variety of needs—from gaming and content creation to professional workflows. As we move into the year, one question stands out among tech enthusiasts: Which laptop is the best-seller right now?

While there are many contenders across different categories—gaming laptops, ultrabooks, business laptops, and more—certain models are rising to the top in terms of both sales and popularity. In particular, Alienware, Dell’s premium gaming brand, continues to lead the pack in high-performance laptops for gaming, content creation, and beyond.

In this blog, we’ll dive into the best-selling laptop of 2024, focusing on Alienware's top models, why they're in high demand, and a few other popular contenders that are making waves in the laptop market this year.

1. Alienware x16 (2024): Slim, Powerful, and Designed for Gamers

Price Range: Starts at $1,799

For gamers and professionals who need power on the go, the Alienware x16 has quickly become one of the best-selling laptops of 2024. Alienware, a brand known for pushing the limits of gaming laptops, has taken portability to the next level with the x16—one of the thinnest gaming laptops ever produced.

  • Why It’s Popular: The x16 is a sleek, high-performance machine that offers Intel Core i7/i9 processors and NVIDIA GeForce RTX 4060/4070/4080 graphics, making it perfect for gaming, content creation, and productivity tasks. Its 16-inch QHD+ display with a 165Hz refresh rate provides exceptional visuals, while the optional OLED panel offers vibrant colors that are ideal for creators who need the best screen quality.
  • Pros:
    • Thin and light design with impressive power.
    • High-refresh-rate display and OLED option for stunning visuals.
    • Excellent cooling system to handle intensive tasks.
  • Cons:
    • High price point, especially with premium configurations.
    • Battery life can be shorter under heavy gaming or high-performance tasks.
  • Who Should Buy It: Gamers looking for a powerful, portable machine, content creators who need a high-quality display, and professionals who want a versatile laptop for both work and play.

2. Alienware m16 (2024): Larger Screen, Ultimate Performance

Price Range: Starts at $1,599

For those who prefer a larger screen, the Alienware m16 is another top-seller in 2024. This laptop combines the power of Intel’s 13th Gen processors and NVIDIA RTX 4070/4080 graphics, making it perfect for demanding games and creative workflows.

  • Why It’s Popular: The m16 features a 16-inch WQXGA display with up to 240Hz refresh rate, offering an immersive visual experience for both gamers and content creators. Alienware’s signature Cryo-Tech cooling system ensures that this laptop can handle prolonged gaming sessions and high-performance tasks without throttling.
  • Pros:
    • Powerful performance for both gaming and professional applications.
    • Gorgeous display with high refresh rates.
    • Excellent thermal management for sustained performance.
  • Cons:
    • Larger and bulkier than the x16, which can make it less portable.
    • Battery life may be reduced under heavy workloads.
  • Who Should Buy It: Gamers who want a larger screen for an immersive experience, creative professionals needing a machine for demanding tasks, and those seeking a desktop replacement with excellent performance.

3. Apple MacBook Air M3 (2024): The Ultraportable Leader

Price Range: Starting at $1,099

Apple’s MacBook Air M3 continues to be one of the most popular laptops of 2024, thanks to its exceptional performance, stunning display, and unmatched portability. With the M3 chip taking performance to new heights, it’s set to remain one of the best-sellers into 2025.

  • Why It’s Popular: The MacBook Air M3 is ideal for users who need a lightweight, ultra-efficient machine for everyday tasks like web browsing, email, video calls, and light creative work. Apple’s new M3 chip brings powerful performance and impressive battery life—lasting up to 18 hours—making it the go-to choice for many students and professionals.
  • Pros:
    • Super thin and light design, making it incredibly portable.
    • M3 chip delivers excellent performance for everyday tasks and light creative work.
    • Long-lasting battery life.
  • Cons:
    • Not suitable for high-end gaming or resource-heavy applications.
    • Limited to two Thunderbolt/USB-C ports, which may require adapters for some users.
  • Who Should Buy It: Students, business professionals, and anyone who needs a portable, reliable laptop for work, light creative tasks, and entertainment.

4. Dell XPS 13 (2024): Premium Build in a Compact Package

Price Range: Starts at $1,099

The Dell XPS 13 has been a staple in the ultraportable laptop market for years, and the 2024 model continues to deliver on its reputation for premium build quality, great performance, and a beautiful display.

  • Why It’s Popular: The XPS 13 combines Intel Core i7/i9 processors with a stunning 13.4-inch InfinityEdge display (up to 4K resolution), making it perfect for users who want a premium, compact laptop that excels at both productivity and media consumption. Its thin bezels and lightweight design make it one of the best-looking and most portable laptops on the market.
  • Pros:
    • Gorgeous 4K display with vibrant colors.
    • Ultra-portable design, weighing just around 2.6 pounds.
    • High-end performance for everyday tasks and light creative work.
  • Cons:
    • Smaller screen size may not appeal to those who need a larger display.
    • Limited upgrade options for storage and RAM.
  • Who Should Buy It: Professionals, students, and anyone who values premium portability and high-end performance for everyday tasks, media, and light content creation.

5. HP Spectre x360 (2024): A Versatile 2-in-1 Convertible Laptop

Price Range: Starts around $1,299

The HP Spectre x360 continues to be a leading 2-in-1 convertible laptop, known for its versatility, beautiful design, and long battery life. It’s perfect for anyone looking for a laptop that can also function as a tablet.

  • Why It’s Popular: With its 360-degree hinge, the Spectre x360 can be used in laptop, tablet, tent, or stand modes, making it ideal for those who need a flexible device for work or play. Its OLED display (available on select models) offers rich colors and deep blacks, perfect for streaming, creative work, or entertainment.
  • Pros:
    • Flexible 2-in-1 design for versatile usage.
    • Stunning OLED display and long battery life (up to 12 hours).
    • Premium aluminum build with customizable colors.
  • Cons:
    • Heavier than typical ultrabooks.
    • May be overkill for users who don’t need the 2-in-1 functionality.
  • Who Should Buy It: Creative professionals, students, or anyone looking for a high-quality laptop that also serves as a tablet for flexibility in work, drawing, or media consumption.

6. Lenovo ThinkPad X1 Carbon (10th Gen, 2024)

  • Price:
    • Starts around $1,499 (Core i5, 8GB RAM, 256GB SSD)
    • Up to $2,199 (Core i7, 16GB RAM, 512GB SSD, 4K display)
  • Pros:
    • Excellent build quality—military-grade durability.
    • Legendary keyboard for typing comfort and speed.
    • Enterprise-level security features, including a fingerprint reader and optional IR camera for facial recognition.
    • Long battery life (up to 20 hours depending on configuration).
    • Thin and lightweight for business professionals who travel frequently.
  • Cons:
    • Expensive, especially when configured with premium options.
    • Display options (though good) aren’t as bright or colorful as some other premium laptops.
    • Limited port variety—just two Thunderbolt 4 ports.
  • Why people would buy it:
    • Business professionals who need security and durability in a sleek, portable form factor.
    • Those who need a long battery life for working on the go.
    • Anyone who needs a reliable laptop that can withstand the rigors of daily use while providing excellent productivity features.

7. Microsoft Surface Laptop 5 (2024)

  • Price:
    • Starts around $999 (Core i5, 8GB RAM, 256GB SSD)
    • Up to $1,799 (Core i7, 16GB RAM, 512GB SSD)
  • Pros:
    • Beautiful PixelSense touchscreen display with vibrant colors and sharp detail.
    • Sleek, minimalist design with a high-quality metal body and comfortable typing experience.
    • Strong performance for productivity tasks and light creative work.
    • Runs Windows 11 efficiently, with great integration for the Microsoft ecosystem.
  • Cons:
    • No major design changes compared to the Surface Laptop 4—could feel a bit outdated for some.
    • Port selection is limited, with just USB-A, USB-C, and Surface Connect.
    • Battery life could be better, especially when using the higher-performance configurations.
  • Why people would buy it:
    • Those who are deeply integrated into the Microsoft ecosystem and prefer a clean, minimalist device.
    • Students and professionals who need a solid laptop for school or work, with a comfortable typing experience.
    • People looking for a premium Windows laptop without needing the flexibility of a 2-in-1.

8. ASUS ZenBook 14 (2024)

  • Price:
    • Starts around $849 (AMD Ryzen 5, 8GB RAM, 256GB SSD)
    • Up to $1,399 (Intel Core i7, 16GB RAM, 512GB SSD)
  • Pros:
    • Affordable yet powerful, delivering excellent value for money.
    • Thin and lightweight design—easy to carry around.
    • Good performance for daily tasks, media consumption, and some light gaming or content creation.
    • Solid battery life (up to 12 hours).
    • Great display with a Full HD or 2.8K resolution and slim bezels.
  • Cons:
    • Average build quality compared to higher-end competitors.
    • No dedicated graphics card—not great for heavy gaming or intensive video editing.
    • Limited port selection, including only one USB-A and USB-C (though it has HDMI).
  • Why people would buy it:
    • Those who want a solid laptop at a more affordable price, without compromising on too much performance or design.
    • Students and light professional users who don’t need a gaming laptop but want something that handles daily tasks well.
    • People looking for value—it offers a balance of price, performance, and portability.

9. Acer Swift 3 (2024)

  • Price:
    • Starts around $599 (AMD Ryzen 5, 8GB RAM, 256GB SSD)
    • Up to $899 (Core i7, 16GB RAM, 512GB SSD)
  • Pros:
    • Great value for money, providing solid performance at a lower price point.
    • Lightweight and portable—ideal for students or professionals on the move.
    • Decent performance for basic tasks, light office work, and media consumption.
    • Long battery life (up to 10 hours).
  • Cons:
    • Build quality isn't as premium as more expensive ultrabooks.
    • Display is a bit dull compared to some competitors.
    • Performance limitations for heavy

The insights We have provided about the best-selling laptops for 2024 come from several key sources of industry data and analysis, including:

  • Market Research Reports: Companies like IDC (International Data Corporation), Gartner, and Statista often publish market share reports and rankings based on sales data across various regions and global markets. These reports track trends and sales volumes for different laptop models and brands.
  • Retailer Sales Data: Data from major online retailers like Amazon, Best Buy, and Newegg, as well as specific brand websites, provide a snapshot of the most popular and top-selling laptops. These data points are aggregated based on actual sales numbers, reviews, and buyer feedback.
  • Consumer Reviews and Tech Websites: Websites like Laptop Mag, CNET, TechRadar, and The Verge analyze and review the latest laptop models. Their buying guides and "best of" lists are often based on real-world performance reviews, expert opinions, and user feedback.
  • Tech Blogs and Forums: Platforms like Reddit, Tom's Hardware, and NotebookCheck offer ongoing user reviews and discussions about laptop performance, issues, and preferences. These sites often provide up-to-date discussions on which models are currently most popular with different consumer groups.
  • Brand Performance and Financial Reports: Many of the largest laptop manufacturers (Apple, Dell, HP, Lenovo, etc.) provide quarterly or annual financial reports, which include sales data for their product lines. This data helps to gauge which models are most popular or driving growth for these companies.

While we strive to give an accurate and current picture of the most popular laptops, it's important to clarify that the “best-selling” label can vary depending on the source and the specific market segment being considered (e.g., consumer vs. business, premium vs. budget, North America vs. global). Here’s why:

  • Consumer Preferences Shift Rapidly: In 2024, popular laptops often reflect a balance between power, portability, and value. For instance, the MacBook Air M3 and Dell XPS 13 are popular across the board because they cater to a broad audience, from professionals to students. Their balance of design, performance, and battery life make them perennial favorites.
  • Different Regions, Different Preferences: The MacBook Air M3 might be among the top sellers in North America and Europe, while in regions like Asia, laptops like the Lenovo ThinkPad X1 Carbon or ASUS ZenBook 14 could see higher adoption due to pricing, availability, and brand loyalty.
  • The Role of Pricing: For budget-conscious shoppers, models like the Acer Swift 3 or ASUS ZenBook 14 might be seeing more traction in developing markets or among students, while premium models like the ThinkPad X1 Carbon and HP Spectre x360 may dominate among corporate or high-end buyers.
  • Tech Trends: The surge in remote work, hybrid learning, and content creation has pushed laptops that offer strong battery life, performance, and portability to the forefront. This includes models like the MacBook Air and XPS 13, which are designed to offer high performance without compromising on weight or design.

Specifics on Best Sellers:

  • Apple MacBook Air (M3) is a consistent best-seller, especially in the premium ultraportable category. Apple has a loyal customer base, and the M3 chip, which offers excellent power efficiency and performance, has made this model a top choice for professionals, students, and general users alike. It’s often ranked highly in sales across various channels, including Amazon, Apple’s own stores, and third-party retailers.
  • Dell XPS 13 is frequently listed as one of the top-selling premium Windows ultrabooks. It consistently ranks high in global sales reports, as it caters to those seeking a premium Windows laptop with great performance, a beautiful display, and long battery life.
  • Lenovo ThinkPad X1 Carbon remains a top choice for business professionals, particularly those who need a durable, reliable machine for work. The X1 Carbon is often mentioned in market reports as one of the top performers in the enterprise space, and it has a solid sales track record year over year.
  • HP Spectre x360 is a popular convertible 2-in-1 laptop, frequently topping lists for those seeking versatility, style, and performance in the premium ultrabook space. It competes closely with the Dell XPS 13 and Microsoft Surface Laptop 5.

Conclusion: Best-Selling Laptops of 2024 and Beyond

As we move toward the end of 2024 and into 2025, the best-selling laptops reflect consumers’ increasing demand for performance, portability, and visual excellence. Whether you’re a gamer, creative professional, or business user, laptops like the Alienware x16, MacBook Air M3, XPS 13, Spectre x360, and Lenovo Legion 5 Pro offer a blend of power, style, and versatility that make them the top choices of the year.

By the time 2025 rolls around, these laptops will still be leading the charge in their respective categories, proving that cutting-edge performance and innovative features are what truly drive laptop sales in today’s market.

 

Please comment below if you have any questions about purchasing a new laptop at the end of 2024 or next year, we are happy to help.