January 10, 2026 – China's new national subsidy policy (guobu) started January 1, 2026, offering 15% off on energy-efficient appliances, digital products, and cars. This guide explains details, top consumer favorites, and how to claim – shop now before prices rise.

2026 China New National Subsidy Policy Overview

The policy, launched by NDRC and Ministry of Commerce, uses 625 billion yuan in ultra-long-term special treasury bonds to boost consumption. First batch funds already distributed, with local matching. Subsidy rate: 15% of transaction price, with caps. Focus: green energy-efficient products and digital upgrades.

Key Subsidy Details & Limits

• Appliances (6 categories): Refrigerators, washing machines, TVs, air conditioners, water heaters, computers – must be Class 1 energy/water efficiency. Max subsidy: 1,500 yuan per item. Limit: 1 per person per category.
• Digital & Smart Products (4 categories): Phones, tablets, smartwatches/bands, smart glasses – under 6,000 yuan. Max subsidy: 500 yuan per item. Limit: 1 per person per category.
• Cars: Trade-in old car for new energy vehicle: 12% (max 20,000 yuan); for 2.0L+ fuel car: 10% (max 15,000 yuan).
• Smart Home: Local governments add categories like locks, lights (extra subsidies possible).

Top Consumer Products Favored (First Week Data)

Platform data shows high demand for energy-efficient appliances and digital products. Top favorites:

• Refrigerators & Washing Machines: 92% Class 1 energy efficiency sales. Consumers favor 5000-8000 yuan models (full subsidy 500-1000 yuan).
• TVs: 4K/8K OLED/QLED models (subsidy up to 1500 yuan).
• Phones & Tablets: Mid-range 3000-6000 yuan models (subsidy up to 500 yuan).
• New Energy Cars: Highest subsidy (20,000 yuan), leading sales.

First week: Significant traffic increase, digital sales booming.

How to Claim Subsidy

1. Shop at participating stores
2. Provide old product trade-in proof (for appliances/cars)
3. Subsidy applied at checkout (15% off, capped)
4. Limit 1 per category per person – check local rules

Shop Subsidy-Eligible Products at Gzmato