The wait is officially over. Today, Apple's new iPhone lineup officially went on sale, and across the globe, customers lined up once again at flagship stores to be among the first to get their hands on the devices.

From London to Tokyo, and New York to Shanghai, the familiar sight of queues at Apple Stores confirmed the intense demand for the new models. While online pre-orders were at a record high, many enthusiasts chose to experience the excitement of a physical launch day.

The most popular models on launch day appeared to be the iPhone 17 Pro and the new iPhone Air. Customers shared their reasons for choosing the new devices. One user waiting in line explained, "I'm here for the iPhone Air. The ultra-thin design and feel are exactly what I've been waiting for." Others focused on the Pro models' power. "I'm a content creator," another customer said, "and the A19 Pro chip and 10x periscope zoom are crucial for my work. I've been looking forward to this for a long time."

The return of queues, filled with a mix of customers picking up pre-orders and others hoping for walk-in units, signals a strong start to the new product cycle.