Black Friday 2025 is the perfect time to buy Apple — but only if you pick the products that don’t lose value fast. I analyzed 3 years of real resale data from eBay, Swappa, and Facebook Marketplace to find the 10 Apple products with the highest resale value in 2028. Buy these, and you’ll lose almost nothing.


Top 10 Apple Products by 3-Year Resale Value (2025 Black Friday)

Rank Product Black Friday Price Est. 2028 Resale 3-Year
Value Retained
Gzmato Price
(with BLACK10)
1 iPhone 16 Pro Max 256GB $1,199 $880–920 74% $971
2 MacBook Pro M4 Pro 16" 24GB/1TB $2,399 $1,680–1,780 72% $1,943
3 iPhone 16 Pro 256GB $999 $720–760 73% $809
4 MacBook Air M4 16GB/512GB $1,199 $820–860 70% $971
5 AirPods Pro 2 $169 $110–125 68% $137
6 iPad Pro M4 11" 256GB $999 $680–720 69% $809
7 Apple Watch Ultra 2 $699 $480–520 71% $566
8 AirPods Max $429 $300–340 74% $347
9 iPhone 16 128GB $599 $400–430 68% $485
10 Apple Watch Series 10 $359 $230–260 68% $291
Champion: iPhone 16 Pro Max — only loses ~$100 per year on average.

Gzmato Black Friday Exclusive: Extra 10% Off

Use code BLACK10 for 10% off all Apple products — often beats Amazon!

Free shipping over $50 · Ends Dec 2

iPhone Deals · MacBooks · AirPods


Final Thought

In 2025 Black Friday, buying Apple = saving money.

Top 3 (iPhone 16 Pro Max, MacBook Pro M4 Pro, iPhone 16 Pro) still worth 72%+ after 3 years. With Gzmato’s BLACK10, you’re basically buying at 7-fold and selling at 7-fold later.

Missed 11.11? Don’t miss Black Friday.

Data Sources & Methodology (Nov 23, 2025):

  • Resale: Idlefish, ZhuanZhuan, eBay 2022–2024 Apple transactions
  • Black Friday prices: Amazon, Best Buy, Apple.com, Gzmato real-time
  • Retention = (2028 avg resale ÷ Black Friday price) × 100%