January 30, 2026 – Counterpoint Research’s latest report crowns the iPhone 16 as the world’s best-selling smartphone in 2025. Apple dominates with 7 of the top 10 spots, while Samsung takes the remaining 3. Here’s a full breakdown of the findings.

iPhone 16 Tops Global Best-Selling Smartphone List for 2025

According to Counterpoint Research, the iPhone 16 led global smartphone sales in 2025, driven by strong demand in the US, China, and Western Europe. Apple and Samsung have now held the entire top 10 list for four consecutive years.

Counterpoint Research 2025 Report Highlights

• iPhone 16 was the #1 best-selling smartphone worldwide in 2025.
• Top 10 models accounted for 19% of global smartphone sales.
• Apple secured 7 positions; Samsung claimed the other 3.
• Samsung’s Galaxy A16 5G was the best-selling Android smartphone of 2025.

Top 10 Smartphones in 2025

The top 10 list was fully dominated by Apple and Samsung for the fourth straight year. While exact rankings beyond #1 are not fully detailed in the report, Apple’s strong performance across Pro and base models contributed significantly.

Apple’s Dominance: 7 of Top 10 Spots

Apple’s success in 2025 was fueled by:

• Strong demand in key markets: US, China, Western Europe.
• iPhone 17 series growth: +11% in its first full quarter vs previous generation.
• Continued appeal of iPhone 16 lineup across configurations.

Samsung’s Performance & Galaxy A16 Success

Samsung held 3 spots in the top 10, with the Galaxy A16 5G standing out as the top Android model. Its balanced hardware, software, and 5G connectivity drove strong sales in mid-range segments.

Key Factors Behind iPhone 16’s Success

iPhone 16’s top position reflects:

• Apple Intelligence features and ecosystem integration.
• Strong camera upgrades and performance gains.
• Robust demand in premium markets despite competition.

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