January 9, 2026 – Sony had a focused presence at CES 2026, centering on its AFEELA electric vehicle partnership with Honda. This article summarizes Sony's CES activity and examines reliable rumors for 2026 product releases from credible sources.

Sony at CES 2026 Overview

Sony did not announce new consumer electronics (cameras, TVs, audio) at CES 2026. Instead, the booth was dominated by Sony Honda Mobility's AFEELA electric vehicle showcase. The focus was on mobility as "Creative Entertainment Space," highlighting Sony's shift toward automotive entertainment integration.

AFEELA Electric Vehicle Highlights

Sony Honda Mobility premiered the AFEELA Prototype 2026 (SUV concept) and displayed the pre-production AFEELA 1 in all three colors (Tidal Gray, Calm White, Core Black). Key features include panoramic dashboard for entertainment, PlayStation Remote Play, game-inspired themes (Astro Bot, Gran Turismo), and immersive audio. Trial production starts in Ohio in 2026, with US deliveries late 2026 (starting ~$89,900).

Reliable 2026 Product Release Rumors

While CES was quiet on consumer products, credible sources point to potential 2026 releases:

• FX3 II Cinema Camera: Expected 2026, with sensor upgrades and better autofocus (SonyAlphaRumors, high reliability).
• A7R VI Full-Frame Mirrorless: Likely mid-to-late 2026, featuring new high-res sensor (SonyAlphaRumors, KFConcept).
• RX100 VIII Compact Camera: Rumored 2026 refresh (SonyAlphaRumors).
• Bravia TVs with RGB Mini-LED: Possible 2026 adoption for brighter, cheaper models (WhatHiFi, Tom's Guide predictions).

Sources: SonyAlphaRumors (high accuracy on Sony leaks), WhatHiFi/Tom's Guide (reliable AV predictions). No official confirmation yet; these are cycle-based extrapolations.

2026 Outlook for Sony

Sony appears to prioritize automotive (AFEELA) over traditional consumer electronics in early 2026. Cameras and TVs are likely reserved for spring/summer announcements. Expect AFEELA 1 deliveries late 2026, with camera updates following Sony's typical 2-3 year cycle. RGB Mini-LED could enter Bravia lineup if Sony follows industry trends.

Sony-Related Devices at Gzmato