2023 Human-machine integration, AI customer acquisition, automated collaboration network entrepreneurship

The topic of online entrepreneurship is nothing new, but many friends have gone through different processes and have succeeded or failed. In addition, both your boss and employees have experienced unusual tests in the past few years of the epidemic. The bonus of network traffic is gradually tightening. The channels and methods of obtaining customers are no longer as easy as before. It takes more cost and investment to have a chance to obtain customers. What's more, whether your industry is incremental or stock is the direction we need to consider in 2023. How to choose the right market and position products has gradually become a topic for everyone. What kind of platform will have more opportunities? Today I would like to share with you some personal opinions. If there are any mistakes or omissions, please point out and correct them in time.

How to get traffic and how many types of traffic

1. Influential traffic: If we want to gain traffic through influence, we must keep up with trends, hot topics and get as much attention as possible. However, this way of obtaining traffic requires us to invest a lot of time and human resources. The effect is It may not necessarily have a better conversion rate. As long as the topic of concern is no longer popular, the attention will be lost.

2. Concentration flow: Users are interested in a certain service or product, and our content is combined with the problems of target customers, which can help users solve practical problems and achieve better conversion rates to acquire customers. It requires professional knowledge and senior industry analysis, which can bring benefits to users and at the same time recognize the value of things. This way of obtaining traffic is more intuitive and reliable.

3. Niche traffic: To propose a topic to a certain group and attract more attention. At the beginning, there is no clear goal. It is only pushed according to the orientation of each individual user, and then converted later. The efficiency is not as high as the focus.

Types of Opportunities for Online Entrepreneurship in 2023

Opportunity 1: Use a powerful data analysis platform to comprehensively evaluate and analyze the visitor sources of your independent station, distribution station and online store, and provide real-time feedback on customer needs. Makers need to have certain skills to build and install analysis tool codes

Opportunity 2: Diversified product layout

  1. Virtual products, which are not limited to geographical and logistics influences, and can be sold online to get a share, which is a type of asset-light.
  2. Digital products: e-books, paid knowledge products, and free patents, sell your products and services through pre-drainage content customization
  3. The difference between the service consulting industry and the traditional consulting service industry is that we need to combine the skills mentioned above to match AI digital marketing with the skills of traditional industries. Compared with a single service industry, the actual effect will be better, which belongs to skill aggregation. New type of industry
  4. Sales of supporting products Utilize diversified products and its own digital products, supporting sales of physical products, and provide users with customized solutions to obtain focused traffic.

Opportunity 3: platforms AI customer acquisition mechanism is mature Ten years ago, as long as digital marketing knew how to use the promotion skills of the Internet, copywriting and content to attract customers, or through the assistance of digital marketing experts such as FaceBook and Google, they could also obtain a certain source of customers. The customer acquisition mechanism has changed compared to the past. If you are careful, you will find that Google's targeted content will be canceled soon, which means that we cannot track and deliver specific ads to specific channels and regions through location tracking. All customer acquisition channels can only assist you in acquiring customer resources within their own user groups through the AI algorithms of the big platforms. Therefore, it is necessary to combine man-machine integration and skills to obtain a certain amount of customer traffic and further transform it.


Opportunity 4: AI labor tools Through tool application optimization, it is equivalent to having an automated AI department. We do not need to manage it ourselves, as long as we use related tools reasonably to achieve a new way of automatically assigning tasks

Opportunity 5: Automated Collaboration Tools

Based on the data analysis of Taobao and Tmall platforms in 2022, industries with considerable advantages in 2023

  1. Trendy toy industry
  2. Pet industry
  3. Jewelry industry
  4. Sports and outdoor industry

Bottom Line:

In this issue, I will share these contents with you for the time being. If you are interested in the topic of online entrepreneurship or the cooperation of AI customer acquisition, please pay attention to our later updates. I wish you all a happy new year in 2023, good health and a happy life .

 

Source - Gzstuff | Written by Stephen Roach