Samsung Galaxy Unpacked Is Officially Confirmed for July 22

It's no longer just a rumor. Samsung has officially sent out invites for its next Galaxy Unpacked event, confirming July 22, 2026, as the date, London as the location, and "A New Shape Unfolds" as the tagline — a strong hint that a genuinely new foldable form factor is on the way.

This follows weeks of leaks pointing toward a packed event: two distinct Z Fold successors, a new Z Flip, and Samsung's first smart glasses. Now that Samsung itself has confirmed the date, here's everything locked in and everything still rumored.

What's Confirmed So Far

• Date and time: July 22, 2026, at 9 a.m. ET / 6 a.m. PT / 2 p.m. BST
• Location: An in-person event in London — a shift from Samsung's usual Seoul, New York, or San Francisco venues
• Tagline: "A New Shape Unfolds" — the animated invite shows a wider, shorter silhouette than Samsung's current Z Fold devices
• Livestream: Available on Samsung.com, Samsung Newsroom, and Samsung's official YouTube channel
• Pre-registration: Already open at samsung.com/unpacked for early access to teasers and pre-order benefits

What Samsung Is Expected to Announce

Samsung's invite only confirms "innovative form factors" are coming, but months of consistent leaks point to one of the company's busiest Unpacked events yet:

Galaxy Z Fold 8 Ultra

The traditional tall-format successor to the Z Fold7, expected to bring a larger 5,000mAh battery, faster 45W charging, and a display crease that's far less noticeable — closing the gap with rivals like the Oppo Find N6.

Galaxy Z Fold 8 Wide

The headline act. Rather than keeping the tall, narrow shape Samsung has used since the original Galaxy Fold, this model reportedly adopts a wider, more squat silhouette similar to the Huawei Pura X Max — widely seen as Samsung's answer to Apple's rumored, similarly wide foldable iPhone.

Galaxy Z Flip 8 and Z Flip 8 FE

Expected to be the most modest update of the group, alongside a new lower-cost FE variant offering a similar experience at a reduced price.

Galaxy Watch 9 and Galaxy Glasses

Samsung is also expected to introduce updated Galaxy Watch 9 models and take its first step into smart glasses, alongside continued AI feature updates across the Galaxy ecosystem.

Pricing Is Going Up — Here's By How Much

Based on prior reporting, several devices are expected to carry higher price tags than their predecessors, with some phones rising by up to €280 in the EU and watches also seeing increases across the board.

Pre-Order Perks Samsung Is Offering

Even before the event, Samsung has started promoting pre-order incentives for early adopters who register ahead of the announcement:

• A $30 Samsung credit toward future purchases
• Potential savings of up to $1,230 through bundled trade-in offers and discounts
• Entry into a sweepstakes where ten winners will receive $500 Samsung.com gift cards

Why "A New Shape Unfolds" Is a Big Deal

Samsung's invite artwork itself is doing a lot of talking. The animation shows a ticket printing and tearing away to reveal a noticeably wider, shorter silhouette than the current Z Fold devices — about as direct a confirmation as Samsung tends to give before an event.

Should You Wait for the New Models?

Wait if you specifically want the new Wide form factor

If a wider, more tablet-like foldable is what you're after, this is a genuinely new form factor worth waiting a couple of weeks for.

Buy now if you just want a great foldable at a lower price

With prices reportedly rising across the new lineup, the current Galaxy Z Fold7 and Z Flip7 remain excellent, well-reviewed foldables — and they're in stock today, without the wait or the price increase.

Shop Samsung Galaxy Foldables at Gzmato

Don't want to wait until July 22 — or pay next-generation pricing? The Galaxy Z Fold7 and Z Flip7 are both in stock now at Gzmato.

Key Takeaways