May 11, 2026 – Hisense and its youth-oriented sub-brand Vidda held their "Attitude, On Stage" all-scenario product launch on May 8, unveiling six new 3C product categories. Notably, the event featured zero TVs — marking Hisense's strategic transformation from a television manufacturer into a comprehensive smart hardware ecosystem .

Reading time: ~9 minutes | Key takeaway: Hisense is scaling its display technology leadership beyond the living room into outdoor projection, desktop monitors, mobile screens, audio, smart glasses, and portable power.

Hisense & Vidda "Attitude, On Stage" Launch: Six New 3C Products

The May 8 event in Beijing represented Hisense's most aggressive diversification to date. The company deployed its 50+ years of display R&D and full-stack AI manufacturing capabilities into six distinct product lines . According to Hisense Visual Technology President Li Wei: "Competition in the home appliance industry has moved beyond the living room. The market needs solutions for real-life pain points, not just spec wars ."

6
New Product Categories
20000
mAh LightGo Battery
100%
BT.2020 on UX Monitor
26.5g
G11 AI Glasses Weight

Vidda LightGo: Outdoor Tri-Color Laser Projector

Vidda LightGo Portable Series
World's First Tri-Color Laser Outdoor Projector

LightGo represents the industry's first portable projector designed specifically for outdoor use. Built around the same Qualas 42 tri-color laser module found in Vidda's 10,000+ yuan home projectors, LightGo delivers cinema-grade color accuracy in a backpackable form factor [citation:1][citation:2].

Key Specifications:

  • Optical engine: QuaLas 42 tri-color laser, 110% BT.2020 color volume
  • Brightness: Standard 1300 CVIA lumens / LightGo Plus 1400 CVIA lumens [citation:3]
  • Resolution: 1080p Full HD (2.2m to 100-inch image) [citation:9]
  • Battery: 20,000mAh with "Qingliu" BMS — 2.5-hour runtime, works at -20°C
  • Optical zoom: 1.0-1.3:1 with auto focus and keystone correction
  • Mount: Integrated 360-degree gimbal for flexible positioning
  • Audio: 2x7W Dolby Atmos-certified speakers
  • Weight: Approximately 2.1kg

Standard price: 3,899 yuan (~$535) | LightGo Plus: 3,999 yuan (~$550) [citation:3]

Eye safety: LightGo carries TÜV Rheinland certification for zero harmful blue light — a key differentiator in the portable projector category [citation:3].

Vidda C5 Series: Flagship Home Projectors

Vidda C5 Series — C5 ProMax / C5 Ultra / C5 Ultra Max
Cinema-Grade Home Projection

Vidda continues to dominate China's premium projector market (No. 1 in 8,000+ yuan segment) with the C5 series. The flagship C5 Master debuts industry-first MCL 3A laser technology and a custom SST-architecture DMD chip [citation:1][citation:2].

Technical highlights:

  • Laser engine: Industry-first MCL 3A laser
  • Color accuracy: ΔE
  • Black level: 0.01nit extreme black via QianShan AI Imaging Platform
  • Processor: SST-architecture DMD chip
  • Positioning tiers: C5 Ultra Max (panoramic AV flagship), C5 Ultra (full AI tuning), C5 ProMax (gaming + AV all-rounder) [citation:7]

Pre-orders opened May 8 at 10 PM Beijing time [citation:7].


Hisense UX Series: World's First 3A RGB-Mini LED Monitor

Hisense UX RGB-Mini LED Monitor
World's First 3A Original Color Display

The UX represents a significant engineering achievement: true RGB mini-LED backlighting where each LED contains individually controlled red, green, and blue diodes. This eliminates color filters entirely, producing purer, more vibrant colors with minimal haloing [citation:4][citation:10].

Key Specifications:

  • Backlight: RGB mini-LED with 2,304 local dimming zones and 6,912 color control zones [citation:10]
  • Processor: H7 AI picture chip (downscaled from flagship TVs) [citation:2]
  • Color gamut: 100% BT.2020 native, 108-bit color depth
  • Brightness: Sustained high brightness with no burn-in risk
  • Efficiency: 42% blue light reduction, 30% lower energy consumption vs OLED [citation:1]
  • Availability: Global launch September 2026

Pre-order offer: 100 yuan deposit = 1,000 yuan discount (valid through June 18), price protection through November 11, 3-year warranty [citation:7]


Hisense GX Ultra & G7 Series: Gaming Monitors

GX Ultra — Industry-First 5K 0OD Mini LED Monitor
5K Resolution, Dual Refresh Modes

GX Ultra is the world's first 0OD (zero optical distance) Mini LED monitor, using a microcrystalline full-array backlight system to eliminate haloing at the physical level [citation:1][citation:2].

Key Specifications:

  • Resolution: 5K (5,120 × 2,880) — nearly double 4K pixel count
  • Refresh rate: 180Hz at 5K / 330Hz at QHD (2,560 × 1,440)
  • Panel: 5K Obsidian Screen, 1.8% ultra-low reflectance
  • Color: Wide viewing angle compensation
  • Interface: Full bandwidth DisplayPort 2.1
  • Launch price: 6,999 yuan (~$960) — available from May 8 [citation:1]

G7 Ultra & G7 Pro — 4K High-Refresh Gaming Monitors

  • G7 Ultra: 2,304-zone Mini LED backlight, DP 2.1, 4K 180Hz / FHD 360Hz dual refresh modes
  • G7 Pro: 1,152-zone Mini LED, 4K 180Hz / FHD 360Hz
  • Peak brightness: 2,000 nits
  • Both: 99% DCI-P3 color, mirror low-reflection Obsidian screen
  • G7 Pro launch price: 2,499 yuan (~$345)

G7 series available May 8 at 3 PM Beijing time [citation:1][citation:7].


Hisense Dabai X8 Ultra: The 32-Inch Mobile Smart Screen

Dabai X8 Ultra
The "Bestie Machine" Evolved

The X8 Ultra updates the popular Dabai X8 Pro with significant design and battery innovations. The "Swan Neck agile architecture" allows the 32-inch screen to detach from its stand with one hand — redefining what a mobile screen can do [citation:1][citation:2].

Key Specifications:

  • Display: 32-inch 4K UHD
  • Battery system: 20,000mAh total (10,000mAh screen + 10,000mAh base) — 15-hour total, screen-only 7-hour runtime
  • Audio: 120W peak, 5-driver Devialet system
  • Configuration: 8GB + 256GB storage
  • AI engine: TV-derived AI super-resolution processor
  • Color: 100% DCI-P3, 178-degree wide viewing angle
  • Launch price: 7,999 yuan (~$1,100) — pre-orders May 8, full launch May 30 [citation:1]

Hisense M5: Art Frame Speaker

Hisense M5 Art Frame Speaker
Coming Q3 2026

The M5 doubles as both a high-performance speaker and an art display. The frame-style design can show digital artwork when audio isn't active, while motion sensors wake the display when someone approaches [citation:1][citation:7]. Devialet-tuned acoustics power the audio experience [citation:2].

  • Human presence sensing: Screen activates when approach detected
  • Art display mode: Digital canvas when idle
  • Audio tuning: Devialet collaboration
  • Availability: Q3 2026, pricing TBD

Vidda G11 AI Smart Glasses

Vidda G11 AI Audio Glasses
26.5g — Lightweight AI Wearable

At 26.5 grams, the G11 is designed to be worn as everyday eyewear, not just occasional gadget use. The titanium frame and 5.3mm temple thickness make them visually indistinguishable from standard glasses [citation:5].

Key Specifications:

  • Weight: 26.5g — among lightest AI glasses on market
  • Audio: 6-microphone spatial audio array (industry-first) — 50% noise reduction improvement
  • AI features: Real-time recording with AI summarization, live translation support
  • Battery: 47.2 hours practical use, 12 days standby; 50% charge in 10 minutes [citation:5]
  • Interaction: Nod to answer calls, shake head to decline
  • 5 styles: From 1,299 to 1,599 yuan (~$180-220)

Frame options with pricing:

  • Aviator / Classic Boston: 1,299 yuan (~$180)
  • Fashion Brow Bar: 1,399 yuan (~$195)
  • Light Luxury Titanium / Vintage Round Titanium: 1,599 yuan (~$220) [citation:5]

Vidda C1 Portable Charger

Vidda C1 Portable Power Bank
Ecosystem Completer

The C1 is positioned as the power backbone for Hisense's mobile ecosystem. While detailed specs are pending, the charger is designed for fast-charging compatibility across the full product lineup [citation:1][citation:8].


Pricing & Availability Summary

ProductPrice (yuan)Availability
Vidda LightGo Standard3,899May 8 pre-order, 2.5hr outdoor runtime
Vidda LightGo Plus3,999May 8 pre-order, 1400 CVIA lumens
Vidda C5 SeriesTBDMay 8 pre-order
Hisense UX RGB-Mini LEDTBD (100-off-1000 deposit)Sep 2026 global
Hisense GX Ultra6,999 (launch)In stock May 8
Hisense G7 UltraTBDIn stock May 8
Hisense G7 Pro2,499 (launch)In stock May 8
Dabai X8 Ultra7,999Pre-orders May 8, ship May 30
Hisense M5 SpeakerTBDQ3 2026
Vidda G11 AI Glasses1,299-1,599Coming soon

Final Verdict

Hisense's May 8 launch represents a genuine strategic pivot. The company is leveraging its core strengths — tri-color laser projection, RGB mini-LED display technology, AI image processing — into categories beyond TVs. By using Vidda as its "young, cool" brand for wearable tech and portable projection, Hisense can target Gen Z while keeping the main Hisense brand focused on premium displays [citation:7][citation:8].

For projector buyers: LightGo removes the barriers to outdoor projection — the built-in 20,000mAh battery and cold-weather operation make it genuinely usable for camping. The C5 series continues Vidda's dominance in premium home projection with industry-first MCL 3A laser technology.

For monitor shoppers: The GX Ultra's 5K 0OD Mini LED and dual refresh modes (180Hz at 5K or 330Hz at QHD) make it versatile for both creative work and competitive gaming. The UX RGB-Mini LED monitor, while still months away, represents a significant technical achievement — true RGB backlighting without color filters is genuinely novel.

For wearable tech users: The G11's 26.5g weight addresses the biggest complaint about smart glasses — discomfort. The six-microphone array and 5.3mm temple thickness suggest Vidda prioritized "feels like normal glasses" over flashy features. The 47-hour effective battery and 10-minute 50% charge are also notable.

Final Verdict: Hisense's "Attitude, On Stage" launch proves the company is serious about expanding beyond TVs. From LightGo's outdoor tri-color laser projector to the UX RGB-Mini LED monitor to the 26.5g G11 AI glasses, the lineup covers nearly every screen scenario outside the living room. The message is clear: Hisense's display technology belongs wherever you need to see something — not just on your wall. With zero TVs announced, the company is repositioning itself as a comprehensive smart hardware ecosystem for the "screen everywhere" era.

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Data Sources & Methodology (as of May 11, 2026):

  • 新华网 – Hisense & Vidda six-product launch official coverage (May 8, 2026) [citation:2]
  • DoNews – Product specifications and pricing breakdown (May 8, 2026) [citation:1]
  • Sohu / IT之家 – LightGo outdoor projector specs and Tri-color laser details (May 8, 2026) [citation:3]
  • Notebookcheck – UX and GX Ultra technical deep dive (March 2026 AWE preview) [citation:4][citation:10]
  • Sigmaintell – Vidda G11 AI glasses pricing and battery details (May 7, 2026) [citation:5]
  • 太平洋科技 – Dabai X8 Ultra specifications (May 8, 2026) [citation:6]
  • 腾讯新闻 – Full launch recap and strategic context (May 8, 2026) [citation:7]
  • 证券时报 – Hisense corporate strategy and ecosystem expansion (May 8, 2026) [citation:8]
  • ixbt.com – International Russian-language coverage of LightGo (May 8, 2026) [citation:9]