April 28, 2026 – Apple is about to redraw its product map. According to multiple reports from Macworld, 9to5Mac, and Bloomberg's Mark Gurman, the company is preparing two major "Ultra" additions to its lineup: a foldable iPhone and a touchscreen MacBook, both carrying the premium Ultra branding .

Apple's Ultra Expansion: iPhone Folding & Touchscreen MacBook Incoming

For years, Apple fans have asked two questions: "When will Apple make a foldable iPhone?" and "Will MacBooks ever get touchscreens?" According to converging reports from multiple reliable sources, 2026 and early 2027 will finally provide answers—but not in the way anyone expected. The names won't be "iPhone Fold" or "Touchscreen MacBook Pro." Instead, Apple will launch the iPhone Ultra and MacBook Ultra as entirely new product tiers above the existing Pro lineup .

This moves follows Apple Watch Ultra's successful launch, which proved customers are willing to pay premium prices for a top-tier, feature-packed version of a familiar device. Now, Apple is preparing to export that "Ultra" magic across its entire product ecosystem [citation:1].

iPhone Ultra: Apple's First Foldable

MacBook Ultra: OLED + Touchscreen + Cellular

More Ultra Devices Coming

The Ultra branding won't stop at iPhone and MacBook. According to Mark Gurman's March 2026 report, Apple plans to release at least three Ultra devices this year alone :

Why "Ultra"? Apple's High-end Branding Strategy

Apple's naming evolution follows a clear pattern: Standard → Pro → Pro Max → Ultra. With the successful launch of the Apple Watch Ultra, the company has validated that customers are willing to pay significantly more for a "maxed-out" version of a familiar product [citation:1][citation:5].

The naming choice for the foldable iPhone is particularly interesting. While the industry has universally adopted "Fold" for such devices (Samsung Galaxy Z Fold, Google Pixel Fold, Huawei Mate X Fold), Apple is deliberately avoiding the term. Instead of emphasizing the mechanism, Apple is framing the device around its position at the top of the iPhone lineup.

This is classic Apple: redefine the category on their own terms. The foldable screen is the means; the "Ultra" status is the message [citation:5].

Release Timeline: When to Expect

Related: MacBook Ultra Six Features (Our Previous Coverage)

We previously covered the MacBook Ultra's rumored features in detail on April 26. Here's a recap of what we know then and now:

• OLED Display: First MacBook with OLED – confirmed in new reports [citation:1][citation:3]
• Touchscreen: Steve Jobs said no, Apple says yes – now more certain [citation:1]
• Dynamic Island: Replaces the notch – confirmed by Macworld [citation:3]
• M6 Pro/Max (or higher): Using TSMC 2nm process – likely M6 Max tier [citation:1]
• Thinner Design: OLED enables thinner chassis – expected
• Cellular Connectivity: Optional C2 modem – mentioned in new reporting [citation:1][citation:3]

Final Verdict: Worth the Wait?

For foldable phone enthusiasts: If you've been waiting for Apple to enter the foldable market, iPhone Ultra appears to be the real deal. The combination of a nearly invisible crease, 2nm A20 Pro chip, and premium materials could make this the most refined foldable on the market – provided you're willing to pay the $2,000+ entry price.

For Mac users: The MacBook Ultra represents a genuine experiment – a touchscreen Mac, cellular connectivity, and OLED display. If these features appeal to you and you can wait until late 2026 or early 2027, the Ultra could be worth holding out for. If not, the current MacBook Pro remains an exceptional machine.

For everyday users: The iPhone 18 Pro and standard MacBook Pro will continue to exist. Ultra devices are not replacing anything; they're creating a new, more expensive tier above the existing lineup. Most users will be perfectly happy with non-Ultra devices .

Get Ready for Apple's Ultra Future at Gzmato