September 28, 2026 — For years, Macs had been getting more affordable. Cheaper starting points, more memory per dollar, and the arrival of MacBook Neo made Apple one of the best values in computing . That trend has now reversed.

The global memory shortage has pushed Mac prices up across the board. Apple has raised prices on Mac and iPad models by roughly 20% to offset component costs. Mac mini, Mac Studio, and MacBook Air shipping times have all been extended due to memory constraints .

The good news: Macs are still a solid value compared to the rest of the market, and there are still ways to save — particularly through refurbished units and channels that adjust pricing to real-time conditions. Here's what to know before buying.

Quick Answer: MacBook Neo ($699) is Apple's most affordable laptop and remains excellent value despite compromises (A18 Pro chip, 8GB memory). MacBook Air M5 ($1,199–$1,849) adds MagSafe, P3 display, Center Stage, and a 15-inch option. MacBook Pro M5 ($1,839–$3,799) has three chip tiers — but the high-end M5 Pro/Max models are reportedly being redesigned with OLED and touchscreen later this year. Refurbished units from Apple offer $100–$200 savings with the same 1-year warranty. For buyers considering refurbished or out-of-warranty devices, GzmatoCare+ adds 1-year hardware coverage for $30–$60.
MacBook Neo: $699 MacBook Air M5: $1,199+ MacBook Pro M5: $1,839+ Refurbished: $100–$200 Off GzmatoCare+: $30–$60

MacBook Neo: Apple's Most Affordable Mac

MacBook Neo is Apple's first genuinely budget MacBook, and at $699 it remains the cheapest way into the macOS ecosystem .

It makes compromises — the A18 Pro chip is a repurposed iPhone processor, there are fewer ports, and memory is fixed at 8GB. But the build quality, display sharpness, and macOS experience are essentially uncompromised. It also comes in fun colors like Citrus, Blush, and Indigo.

Configuration Retail Refurbished
256GB / 8GB$699$599
512GB / 8GB / Touch ID$799$679

Apple's refurbished MacBook Neo units offer roughly $100–$120 off retail, with the same 1-year warranty and a like-new experience — every major component is replaced, and you won't find scuffs or battery degradation .


MacBook Air M5: The Sweet Spot

Until the MacBook Neo launched, the MacBook Air was the entry point to Apple's laptop lineup. It's still a great choice for buyers who want a better experience without needing anything premium.

Key upgrades over the Neo include MagSafe charging, a P3 color display, Center Stage on the webcam, and more battery life. It also comes in a 15-inch size, which the Neo doesn't offer.

Configuration Retail Price Current Discount
13" M5 / 512GB / 16GB$1,299$1,199 ($100 off)
13" M5 / 1TB / 16GB$1,599$1,449 ($150 off)
13" M5 / 1TB / 24GB$1,799$1,649 ($150 off)
15" M5 / 512GB / 16GB$1,499$1,399 ($100 off)
15" M5 / 1TB / 16GB$1,799$1,729 ($70 off)
15" M5 / 1TB / 24GB$1,999$1,849 ($150 off)

Apple's refurbished store also carries an M5 MacBook Air with 1TB storage and 16GB memory at $1,529 .


MacBook Pro M5: Three Tiers, One Caveat

The MacBook Pro sits at the top of the lineup, with three chip tiers: M5, M5 Pro, and M5 Max .

There's an important timing consideration. Apple is reportedly redesigning the high-end MacBook Pro models later this year with OLED displays, touchscreens, and thinner designs . That redesign will only debut with the M5 Pro and M5 Max chips — so if you're buying the base model with the M5 chip, you're safe to buy now. The same applies if you don't care about the redesign, since M5 Pro and M5 Max are still excellent chips.

Configuration Retail Price Current Discount
14" M5 / 1TB / 16GB$1,999$1,839 ($160 off)
14" M5 Pro / 1TB / 24GB$2,501$2,351 ($150 off)
16" M5 Pro / 1TB / 24GB$2,999$2,814 ($185 off)
16" M5 Pro / 1TB / 48GB$3,599$3,367 ($232 off)
16" M5 Max / 2TB / 36GB$4,399$3,799 ($600 off)

Apple's refurbished store carries a MacBook Pro with M4 and 1TB storage at $1,609, and an M5 model at $1,699 .

Timing Note: If you're considering the M5 Pro or M5 Max MacBook Pro, the upcoming redesign may be worth waiting for. If you need a laptop now, the current models are still excellent — and Amazon's discounts are meaningful. The $600 off on the 16-inch M5 Max is the largest single discount in the lineup.

Refurbished vs. New: What to Know

Refurbished Macs offer the biggest savings, but the details matter depending on where you buy.

Source What You Get Warranty
Apple RefurbishedLike-new, all major components replaced, no scuffs or battery degradation1-year Apple warranty
Third-Party RefurbishedVariable condition, depends on seller30–90 days typical
Brightstar-CertifiedGenuine Apple devices, sourced through Foxconn's official channel, generic packaging, no original accessoriesGzmato limited warranty

Apple's refurbished program is the safest option for buyers who want a genuine Apple warranty. Third-party refurbished units are cheaper but come with much shorter coverage. Brightstar-certified devices sit in between — genuine Apple hardware at lower prices, backed by Gzmato's own warranty rather than Apple's.


GzmatoCare+: Extended Protection for Refurbished Macs

Refurbished Macs from third-party sellers often come with only 30–90 days of warranty coverage. That's a short window for a device you may plan to use for three to five years.

GzmatoCare+ is a 1-year self-operated extended warranty that covers hardware manufacturing defects — not accidental damage. For $30–$60 depending on the device value, it extends coverage well beyond the typical refurbished warranty period .

What GzmatoCare+ Covers
  • Core chipsets: Logic board burnout, natural failure of soldered CPU/RAM/storage chips, and power-on failures
  • Display system: Natural screen lines, flickering, backlight failure, or partial black screen without external pressure
  • Interfaces and inputs: Keyboard key failure, unresponsive trackpad, and natural failure of built-in ports
What GzmatoCare+ Does Not Cover:
  • Accidental damage — cracked screens, drops, liquid damage
  • Battery degradation over time (a consumable, not a defect)
  • Damage from unauthorized repairs or modifications
  • Software issues, malware, or force majeure events

The coverage period runs for 12 months from your order date, and no separate registration is required — your order number is your proof of coverage. If a device is deemed unrepairable, Gzmato offers either a replacement of equivalent specifications or a depreciated cash buyout .

For buyers considering a refurbished Mac or a Brightstar-certified device, GzmatoCare+ is a practical way to extend hardware protection without paying AppleCare+ prices. Read the full GzmatoCare+ terms here.


Gzmato Stock: What's Available Now

Gzmato currently carries a range of Mac models, from the latest releases to well-maintained older stock. Rather than listing every configuration — which changes with inventory — here's what's generally available:

Category Models Typically in Stock
DesktopMac mini M6, Mac Studio M3 Ultra
LaptopMacBook Pro M5 / M4, MacBook Air M5 / M4
ConditionNew and refurbished options available

Because pricing follows real-time market and inventory conditions, the most accurate way to check current availability and price is to contact us directly. If you need a specific configuration — or want to know whether a particular model is new or refurbished — our team can confirm details before you order.

For a broader overview of how Gzmato categorizes Mac and iPhone products across five tiers, see our buying guide here.


Which MacBook Should You Buy?

If You... Buy This
Want the cheapest way into macOSMacBook Neo — $699 new, $599 refurbished
Want a better screen and more battery lifeMacBook Air M5 — $1,199+ with current discounts
Need a larger screen for workMacBook Air 15" M5 — $1,399+
Need pro-level performance nowMacBook Pro M5 — $1,839+
Want maximum performance and can waitWait for the M5 Pro/Max redesign with OLED and touchscreen
Want to save the most moneyApple Refurbished, or contact Gzmato for Brightstar and refurbished options

Shop Macs at Gzmato

Shop Macs at Gzmato

MacBook Pro | MacBook Air | Mac mini | Mac Studio | GzmatoCare+

Special Offer: Use code TECH2026 for a discount on your first order!

Shop Macs at Gzmato
Want to check current stock, condition, or pricing?

Gzmato carries new and refurbished Mac models, and pricing follows real-time market and inventory conditions. Chat with us to confirm availability before ordering — including whether a specific model is new or refurbished.


Key Takeaways

# What You Need to Know About Buying a MacBook in September 2026
1Mac prices are up due to memory shortage — Apple raised Mac and iPad prices by roughly 20% to offset component costs
2MacBook Neo remains the best value entry point — $699 new, $599 refurbished, with a genuinely uncompromised macOS experience
3MacBook Air M5 is the sweet spot — MagSafe, P3 display, Center Stage, and a 15-inch option, with $100–$150 discounts available
4MacBook Pro M5 Pro/Max redesign is coming — OLED and touchscreen expected later this year; base M5 model is safe to buy now
5Refurbished saves $100–$200 — Apple Refurbished offers 1-year warranty and like-new condition; third-party options vary widely
6GzmatoCare+ covers refurbished hardware — 1-year extended warranty for $30–$60, covering manufacturing defects on devices outside Apple's warranty
7Gzmato stock follows real-time pricing — contact us to confirm current models, condition, and price before ordering
The Bottom Line: The memory shortage has made Macs more expensive, but they remain a solid value compared to the rest of the computing market. MacBook Neo is still the cheapest way in, MacBook Air M5 is the best all-around choice, and MacBook Pro M5 delivers pro performance — with the caveat that the high-end models are getting a redesign later this year. Refurbished units offer meaningful savings, and for buyers going that route, GzmatoCare+ extends hardware protection beyond the typical 30–90 day refurbished warranty. If you're not sure which configuration is right, contact us — stock and pricing change with market conditions, and we can confirm what's actually available today.
Sources and Methodology (as of September 28, 2026):
  • 9to5Mac — MacBook deals, Amazon discounts, Apple Refurbished pricing
  • Apple Official — MacBook Neo, MacBook Air M5, MacBook Pro M5 pricing and configurations
  • OFweek — Memory price surge, Mac and iPad price increases
  • MacRumors — MacBook Pro redesign reports, OLED and touchscreen timeline
  • GzmatoCare+ — Coverage details, exclusions, claim process
  • Gzmato — Current Mac stock categories and pricing policy
Published: September 28, 2026. Prices in USD as listed by Amazon and Apple Refurbished. Gzmato pricing follows real-time market and inventory conditions — contact us to confirm current availability and price before ordering. GzmatoCare+ is a self-operated extended warranty, not an official Apple warranty.