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October 3, 2026 — Sony's 2026 BRAVIA lineup introduces True RGB, a new display architecture that uses independently driven red, green, and blue LEDs to generate color directly from the light source. But the more practical question for buyers is simpler: what actually separates the five series, and which one should you buy?

This guide starts with the differences, then works backward to technology and pricing — the way most people actually shop.

Quick Answer: Sony's 2026 BRAVIA range splits into five series across three display technologies. BRAVIA 9 II (True RGB, 65"–115") is the flagship. BRAVIA 7 II (True RGB, 50"–98") uses the same core technology at lower tiers. BRAVIA 8 II (QD-OLED, 55"/65"/77") is the OLED path. BRAVIA 5 (Mini LED, 55"–98") sits below the flagships. BRAVIA 3 (4K LED, 43"–85") is the accessible entry. The biggest gap within a technology is between the 9 II and 7 II — both True RGB, but different backlight control, anti-reflective coating, and audio systems.
True RGB: 9 II & 7 II QD-OLED: 8 II Mini LED: 5 4K LED: 3 Street Price from RMB 4,799

The Five Series, Side by Side

Before any technology explanation, here is the full lineup in one table. This is the fastest way to see what each series offers and where the price steps are.

Series Technology Sizes Starting Price Key Differentiator
BRAVIA 9 II True RGB 65" / 75" / 85" / 115" RMB 19,999 RGB Backlight Master Drive Pro, Miracle Black Screen Pro anti-glare, 10-speaker system
BRAVIA 7 II True RGB 50" – 98" RMB 10,999 Same True RGB core, standard backlight control, no anti-glare coating, broader sizes
BRAVIA 8 II QD-OLED 55" / 65" / 77" RMB 15,999 Self-emissive pixels, pixel-level blacks, cinema-focused
BRAVIA 5 Mini LED 55" – 98" RMB 6,999 Local dimming, high brightness, large-screen value
BRAVIA 3 4K LED 43" – 85" RMB 4,799 Everyday 4K, most accessible entry point
How to Read This Table

Read it top to bottom as a price ladder. The 9 II is the ceiling. The 7 II is the same technology at a lower tier. The 8 II is a different technology (OLED) at a mid-premium price. The 5 is Mini LED. The 3 is the floor. If two series share a technology (9 II and 7 II), the difference is in the supporting hardware — not the core display architecture.

2026 Price Reference

Sony publishes official suggested retail prices, but actual street prices are often significantly lower. The table below combines both, so you can see the real gap between list price and what you actually pay.

Series Size Official Price Market Price Notes
BRAVIA 9 II65"RMB 19,999~RMB 19,499Coupon price
75"RMB 24,999—Ask for current stock
85"RMB 34,999~RMB 34,499Coupon price
115"RMB 149,999—Official channel only
BRAVIA 7 II50"RMB 10,999~RMB 10,499Coupon price
55"RMB 12,999~RMB 10,7088.5% off
65"RMB 14,999~RMB 13,638Without stand
75"RMB 16,999~RMB 11,4748.5% off + coupon
85"RMB 20,999~RMB 14,8748.5% off + coupon
98"RMB 34,999—Ask for current stock
BRAVIA 8 II55"RMB 15,999~RMB 15,499Coupon price
65"RMB 21,999—Ask for current stock
77"RMB 26,999~RMB 26,999Listed price
BRAVIA 555"—~RMB 6,999Market price
65"—~RMB 7,224Market price
75"—~RMB 7,819Market price
85"—~RMB 10,499Market price
98"—~RMB 19,399Market price
BRAVIA 343"RMB 4,599~RMB 4,936Market price
50"—~RMB 4,799Market price
55"—~RMB 4,999Market price
65"—~RMB 5,999Market price
75"—~RMB 5,999Market price
85"—~RMB 6,999Market price
Looking for a better price? Our self-operated channel offers competitive pricing on Sony BRAVIA models — with the same official Sony warranty. Contact our team for a current quote before you buy.
Note on pricing: Market prices fluctuate with promotions, coupons, and regional subsidies. The figures above are for reference only. Always confirm the current price before ordering. "—" means no direct listing was available at the time of writing.

True RGB vs OLED: What's the Difference?

This is the first real fork in the road. True RGB and OLED produce images in fundamentally different ways.

Dimension True RGB (9 II / 7 II) QD-OLED (8 II)
Light SourceIndependent R/G/B LEDsSelf-emissive pixels
Peak BrightnessHigher (large-screen advantage)Good but lower
Black LevelExcellent with local dimmingPixel-level perfect
Burn-in RiskNonePossible over years
Large SizesUp to 115"Max 77" in 2026
Best ForBright rooms, large screens, color volumeDark rooms, cinema, contrast
The honest trade-off: True RGB wins on brightness, color volume, and large-screen availability. OLED wins on contrast and viewing angles. Neither is universally better — the right pick depends on your room and what you watch.

BRAVIA 9 II vs 7 II: Same Tech, Different Tiers

This is the question most buyers will ask, because both use True RGB. The difference is not the display technology — it is everything around it.

Feature BRAVIA 9 II BRAVIA 7 II
Core TechnologyTrue RGBTrue RGB
Color Coverage100% BT.2020100% BT.2020
Backlight ControlRGB Backlight Master Drive ProStandard backlight control
Anti-Glare CoatingMiracle Black Screen ProNot included
Audio System10-speaker acoustic systemStandard speaker array
Viewing AngleX-Wide Angle ProStandard
Size Range65" – 115"50" – 98"
Starting PriceRMB 19,999RMB 10,999
What This Means in Practice

If you watch in a bright room with windows, the 9 II's anti-glare coating and stronger backlight control make a visible difference. If you sit off-center, X-Wide Angle Pro keeps colors consistent. If you use the TV's built-in speakers, the 10-speaker system is a meaningful upgrade. If none of those apply, the 7 II delivers the same core True RGB color at a lower price.

Series-by-Series Breakdown

BRAVIA 9 II — The True RGB Flagship

The 9 II is Sony's top-tier True RGB television, derived from the BVM-HX3110 professional monitor. The 115-inch K-115XR90M2 is the flagship of the entire lineup, with a 10-speaker acoustic system and X-Wide Angle Pro. Its Miracle Black Screen Pro coating reduces glare in bright rooms.

Official pricing: 65" RMB 19,999 · 75" RMB 24,999 · 85" RMB 34,999 · 115" RMB 149,999. Street prices are slightly lower; contact us for the current quote.

BRAVIA 7 II — True RGB for More Rooms

The 7 II shares the True RGB core and 100% BT.2020 coverage with the 9 II, but uses standard backlight control and omits the anti-glare coating. It covers 50 to 98 inches — a wider range than the 9 II. The 98-inch model at RMB 34,999 is notably aggressive for a large-format True RGB TV.

Official pricing: 50" RMB 10,999 · 55" RMB 12,999 · 65" RMB 14,999 · 75" RMB 16,999 · 85" RMB 20,999 · 98" RMB 34,999. Street prices have been significantly lower — the 75" has appeared around RMB 11,474 in recent promotions.

BRAVIA 8 II — The OLED Path

Sony's 2026 OLED uses QD-OLED panels with the XR processor. The focus is on self-emissive pixel characteristics: deep blacks, high contrast, accurate color. Available in 55", 65", and 77" at launch.

Official pricing: 55" RMB 15,999 · 65" RMB 21,999 · 77" RMB 26,999.

BRAVIA 5 — Mini LED

BRAVIA 5 is Sony's Mini LED option, positioned below the True RGB flagships. It covers 55 to 98 inches and uses local dimming for contrast. It is aimed at buyers who want strong brightness and large-screen performance in a bright room without moving to the True RGB tier.

Market pricing: 55" RMB 6,999 · 65" RMB 7,224 · 75" RMB 7,819 · 85" RMB 10,499 · 98" RMB 19,399.

BRAVIA 3 — Accessible 4K LED

The entry-level series, covering 43 to 85 inches. It is designed for everyday streaming, broadcast TV, and general entertainment. No local dimming, no advanced backlight control — but it carries Sony's processing and ecosystem at the lowest price point in the lineup.

Market pricing: 43" RMB 4,936 · 50" RMB 4,799 · 55" RMB 4,999 · 65" RMB 5,999 · 75" RMB 5,999 · 85" RMB 6,999.

Which Series Fits Your Room?

Start with your viewing environment, then narrow by size and budget.

Your Situation Start With
Bright living room, large screenBRAVIA 9 II or 7 II — True RGB brightness; 9 II adds anti-glare coating.
Dedicated dark room, cinema focusBRAVIA 8 II — OLED's pixel-level blacks excel in controlled lighting.
Want the latest Sony technologyBRAVIA 9 II — the flagship True RGB experience.
Best value in True RGBBRAVIA 7 II — same core technology, wider sizes, lower entry price.
Everyday TV, budget-consciousBRAVIA 3 — street prices from RMB 4,799.
Large room, 98-inch classBRAVIA 7 II (RMB 34,999) or BRAVIA 5 (RMB 19,399 market).
Off-center seatingBRAVIA 9 II — X-Wide Angle Pro maintains color consistency.
Screen Size Guidance

43–50" for bedrooms and close viewing. 55–65" for typical living rooms. 75–85" for larger spaces. 98–115" for dedicated home cinema rooms where viewing distance and wall space support it.

Sony BRAVIA for Gaming & PlayStation

Sony TVs are often considered by PlayStation owners, but gaming features vary by model. Check the exact specification before buying.

Feature What to Verify
4K 120HzConfirm support on the specific model and HDMI port.
VRR (Variable Refresh Rate)Check supported HDMI inputs and VRR range.
ALLM (Auto Low Latency Mode)Verify game mode responsiveness.
HDMI 2.1Not all ports may support full bandwidth. Check port configuration.

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Key Takeaways

# What You Need to Know About Sony's 2026 BRAVIA Lineup
1Five series, three technologies — True RGB (9 II, 7 II), QD-OLED (8 II), Mini LED (5), 4K LED (3).
29 II vs 7 II is the key comparison — same True RGB core, but the 9 II adds Backlight Master Drive Pro, anti-glare coating, 10-speaker audio, and X-Wide Angle Pro.
3Street prices are often far below official list — the 75" 7 II has appeared around RMB 11,474, vs. an official RMB 16,999.
4OLED now goes up to 77" — the 8 II covers 55", 65", and 77", with the 77" around RMB 26,999.
5True RGB covers up to 115" — the 9 II is the only series reaching that size.
6Choose by room first — bright rooms favor True RGB or Mini LED; dark rooms favor OLED.
7Prices move fast — promotions, coupons, and regional subsidies can change the picture significantly. Always confirm current pricing before buying.
The Bottom Line: Sony's 2026 BRAVIA lineup is easier to navigate once you separate the two questions: technology and tier. True RGB (9 II and 7 II) is the new flagship path, with the 9 II adding premium backlight control, anti-glare coating, and audio. OLED (8 II) is for dark rooms and contrast-focused viewers, now up to 77". Mini LED (5) and 4K LED (3) cover the accessible tiers, with street prices starting under RMB 5,000. The right choice comes down to three questions: How bright is your room? How large a screen do you need? And do you prioritize color volume or contrast? Answer those, and the series selection follows. And if price matters, it's worth checking more than one channel — the gap between official list and actual street price is wider than most buyers expect.
Sources and Methodology (as of October 3, 2026):
  • Sony China Official — BRAVIA 9 II, 7 II, and 8 II launch information; K-115XR90M2 official pricing
  • Public market price references — BRAVIA 3, 5, 7 II, and 8 II current pricing (late September 2026)
  • AnTuTu — BRAVIA 2026 series launch coverage and starting prices
  • Sina Finance / IT之家 — BRAVIA 2026 launch and pricing overview
  • 行家说 — BRAVIA 7 II full pricing table (50"–98")
  • Gzmato internal price reference — Self-operated channel pricing, confirmed October 2026
Published: October 3, 2026. Product specifications, pricing, and availability based on Sony China official information, public market listings, and corroborating media reports. Street prices fluctuate and may vary by region, promotion, and stock. Always verify the exact model and current price before purchasing.